SOMA began working with Target Zero in its early stages, developing a visual identity for a B2B company that was just beginning to establish how it would present and communicate itself.

Over time, that direction expanded across the website, stationery, certification materials and digital content, remaining a consistent point of reference as the company grew and broadened its operations.

Ten years later, SOMA returned to that same identity to develop Target Zero’s anniversary campaign. The project brought together a dedicated landing page, digital content and an editorial publication documenting the company’s history, milestones and evolution.

The case connects two moments separated by a decade: the creation of an identity and its ability to remain relevant as the company enters a very different stage of its journey.